Smarter solutions make for a better story
The smartest solutions come from capably tracking results. We partner with the smartest in digital and in-store measurement to offer detailed reporting on what works, along with where, how and why.
Smarter solutions make for a better story
The smartest solutions come from capably tracking results. We partner with the smartest in digital and in-store measurement to offer detailed reporting on what works, along with where, how and why.
Our digital & in-store measurement
Leverage the Tractor Supply Media Network reporting dashboard, powered by Koddi, to understand the impact your campaigns have on your promoted products in near-live time.
Our top dashboard metrics include:
• Impressions
• Viewable Impressions
• Clicks
• CTR (Click-Through Rate)
• Media Spend
• CPC (Cost Per Click)
• CPM (Cost Per Thousand Impressions)
• Direct Attributed Sales
• Brand / Halo Attributed Sales
• ROAS (Return on Ad Spend)
• Orders
• AOV (Average Order Value)
• Time Live
• Missed Impression Opportunity
Learn more about Koddi reporting terminology
Success Stories
Multi-product media investment drives increased Sponsored Product performance:
Category:
Companion Animal
Objective:
Test and learn if having multiple tactics running at the same time improves Sponsored Product Performance (CTR) or Sales.
20%
increase
in brand’s Sponsored Products CTR
In 2023, a companion animal brand saw increased Sponsored Product Performance in months with multiple tactics running.
Driving Click-Through Rate (CTR)
20%
increase in brand’s Sponsored Products CTR for months with multiple media tactics running vs brand’s 2023 average.
Driving Conversion Rate (CVR)
8%
increase in brand’s Sponsored Products CVR for months with multiple media tactics running vs brand’s 2023 average.
Driving Return On Ad Spend (ROAS)
2%
increase in brand’s Sponsored Products ROAS for months with multiple media tactics running vs brand’s 2023 average.
Tractor Supply Media Network investment leads to increased category share:
Category:
Companion Animal
Objective:
Test and learn if having multiple tactics running at the same time improves Category Market Share.
13%
increase
in brand’s share of sales in category
In 2023, a companion animal brand saw increased category share with Tractor Supply Media Network investment.
Outpaced the category
2.16X
Brand’s in-store and online sales increased +26% from 2022 to 2023, while the Companion Animal category sales increased 12% YoY.
Increased market share
+13%
Brand’s share of sales in the Companion Animal category increased 13% YoY from 2022 to 2023.
Increased share during key time frame – Holiday
+16%
During key holiday sales period, brand’s YoY share of category sales increased +16% YoY from 2022 to 2023.
Multi-product media investment drives increased Sponsored Product performance and leads to increased category share:
Category:
Equine & Livestock
Objective:
Test and learn if having multiple tactics running at the same time improves performance or increases category market share.
15%
increase
in brand’s share of sales in category
In 2023, brand saw increased Category Market Share and Sponsored Product Performance in months with multiple media tactics running.
Driving Click-Through Rate (CTR)
+6%
Brand's Sponsored Products CTR increased 6% for months with multiple media tactics running vs brand’s 2023 average.
Outpaced the category
4X
Brand’s in-store and online sales increased 20% from 2022 to 2023, while the Equine & Livestock category sales grew 5% during the same time period.
Increased market share
+15%
Brand’s share of sales in the Equine and Livestock category increased 15% YoY from 2022 to 2023.
Success Stories
Category: Power Equipment
A full-funnel approach won the season’s most important selling moment.
Objective:
Win the vendor’s most important season with the retailer by driving conversion, awareness, and share of mind together.
Business challenge:
A leading Outdoor Power Equipment vendor needed to stand out in a high-intent seasonal moment and capture demand before competitors.
KPIs:
Sponsored Products CTR, return on ad spend, and measurable halo lift across onsite media.
Solution:
Full-funnel, omni-channel activation across:
Onsite Display
Homepage
Sponsored Products
Results:
+80%
Sponsored Products click-through rate
Vs. the brand's 2024 average.
+77%
ROAS lift on Sponsored Products
Vs. the brand’s 2024 average.
1.5–10.4X
Measureable Run of Site (sales) halo
Across the broader campaign mix.
Category: Companion Animal
A full-funnel launch strategy maximized reach, engagement, and sales.
Objective:
Support a new product launch by building awareness and driving sales across a high-value Companion Animal audience.
Business challenge:
A leading pet brand needed to introduce a new product line and reach relevant shoppers across onsite, offsite, and owned channels at launch.
KPIs:
Return on ad spend, halo-exposed revenue, offsite conversion rate, and owned-audience engagement.
Solution:
Integrated, full-funnel media across:
Onsite Banners
Social
Sponsored Products
Results:
$12
Return on Ad Spend
First-party audience data paired with Run of Site media.
$1M+
Halo-Exposed Revenue
From onsite audience targeting at launch.
22%+
Offsite Conversion Rate
More than double the standard benchmark.