Smarter solutions make for a better story
The smartest solutions come from capably tracking results. We partner with the smartest in digital and in-store measurement to offer detailed reporting on what works, along with where, how and why.
Smarter solutions make for a better story
The smartest solutions come from capably tracking results. We partner with the smartest in digital and in-store measurement to offer detailed reporting on what works, along with where, how and why.
Our digital & in-store measurement
Leverage the power of the new Tractor Supply Media Network reporting dashboard to understand the impact your campaigns have on your promoted products in near real time.
Our top dashboard metrics include:
• Clicks
• Impressions
• Media Funding
• ROAS (Return on Ad Spend)
• CTR (Click-Through Rate)
• CPC (Cost Per Click)
• CPM (Cost Per Thousand Impressions)
• Total Attributed Units Sold
• AOV (Average Order Value)
• iROAS (Incremental Return on Ad Spend)
• Brand Page Visitors, Returned Visitors & Dwell Time
• Email Clicks, Sent & Open
Pilot Program Success Stories
Multi-product media investment drives increased Sponsored Product performance:
Category:
Companion Animal
Objective:
Test and learn if having multiple tactics running at the same time improves Sponsored Product Performance (CTR) or Sales.
20%
increase
in brand’s Sponsored Products CTR
In 2023, a companion animal brand saw increased Sponsored Product Performance in months with multiple tactics running.
Driving Click-Through Rate (CTR)
20%
increase in brand’s Sponsored Products CTR for months with multiple media tactics running vs brand’s 2023 average.
Driving Conversion Rate (CVR)
8%
increase in brand’s Sponsored Products CVR for months with multiple media tactics running vs brand’s 2023 average.
Driving Return On Ad Spend (ROAS)
2%
increase in brand’s Sponsored Products ROAS for months with multiple media tactics running vs brand’s 2023 average.
Tractor Supply Media Network investment leads to increased category share:
Category:
Companion Animal
Objective:
Test and learn if having multiple tactics running at the same time improves Category Market Share.
13%
increase
in brand’s share of sales in category
In 2023, a companion animal brand saw increased category share with Tractor Supply Media Network investment.
Outpaced the category
2.16X
Brand’s in-store and online sales increased +26% from 2022 to 2023, while the Companion Animal category sales increased 12% YoY.
Increased market share
+13%
Brand’s share of sales in the Companion Animal category increased 13% YoY from 2022 to 2023.
Increased share during key time frame – Holiday
+16%
During key holiday sales period, brand’s YoY share of category sales increased +16% YoY from 2022 to 2023.
Multi-product media investment drives increased Sponsored Product performance and leads to increased category share:
Category:
Equine & Livestock
Objective:
Test and learn if having multiple tactics running at the same time improves performance or increases category market share.
15%
increase
in brand’s share of sales in category
In 2023, brand saw increased Category Market Share and Sponsored Product Performance in months with multiple media tactics running.
Driving Click-Through Rate (CTR)
+6%
Brand's Sponsored Products CTR increased 6% for months with multiple media tactics running vs brand’s 2023 average.
Outpaced the category
4X
Brand’s in-store and online sales increased 20% from 2022 to 2023, while the Equine & Livestock category sales grew 5% during the same time period.
Increased market share
+15%
Brand’s share of sales in the Equine and Livestock category increased 15% YoY from 2022 to 2023.
