Big presence.
Bigger reach.
Ease and aspiration are why shoppers choose us. We make their shopping experience more enjoyable and appeal to their desire for a life lived outdoors.
Big presence. Bigger reach.
Ease and aspiration are why shoppers choose us. We make their shopping experience more enjoyable and appeal to their desire for a life lived outdoors.
Omnichannel growth for a connected consumer experience
digital sales growth since 2019*
app downloads*
annual site visits to TSC properties*
*Source: Tractor Supply Company, 2024 Investor Conference
Backyard Homesteader
These customers have an avid appreciation for all things outdoors. They invest in their backyard, keeping it in prime condition for family and animals alike. They don’t own large animals like horses or livestock, but they tend to their small animals, like dogs and chickens, with supersized care. They spread their spend across several categories, but skew slightly toward poultry and small and companion animals.
WHAT THEY SHOP FOR:
Poultry feed, dog food dry, poultry supplies
Pet Enthusiast
Pet Enthusiasts treat their pets like family–dogs, cats, and feathered friends are at the center of their lives. They’re animal lovers through and through, living in exurban or rural areas with smaller yards. They shop often, looking for great prices and convenience, and most of their spend goes straight to keeping their pets happy and healthy.
WHAT THEY SHOP FOR:
Dog food dry, dog treats, dog supplies
Country Dabbler
This customer enjoys the outdoors from the comfort of a smaller residential property. Their backyard is the heart of their house, serving as a gathering area for family, friends, and cuddly companions. Although they shop less frequently, their purchases span a variety of categories, including clothing, seasonal, and tools and hardware.
WHAT THEY SHOP FOR:
Tractor & rider, heating fuel, bird feed
Hobby Farmer
The Hobby Farmer is a higher-spending shopper who loves the outdoors and farm life. Farming isn’t their day job, but it’s their greatest passion project. They take great care of their animals and land, dedicating weekends to enhancing their farming and outdoor living spaces.
WHAT THEY SHOP FOR:
Dog food dry, agricultural fencing, equine feed
Big Barn Owner
This customer is a full-time farmer or rancher who depends on TSC to support their livelihood. The outdoors isn’t just a passion for them–it’s their life. They live in predominantly rural or exurban areas, owning large properties and, in some cases, businesses. They shop at TSC weekly, and they’re willing to spend high if it means they’ll have what they need to keep their land and animals thriving.
WHAT THEY SHOP FOR:
Dog food dry, equine feed, agricultural fencing
